THERESA LAU
Hands Offering Hope
Optimizing checkout to drive donations
Optimizing checkout to drive donations
Optimizing checkout to drive donations
For this project, I was tasked with redesigning the donation checkout flow for Hands Offering Hope to replace their outdated webpage. The goal was to create a user experience that felt intuitive and trustworthy, while ensuring the design was fully aligned with the organization’s brand values and visual identity.
For this project, I was tasked with redesigning the donation checkout flow for Hands Offering Hope to replace their outdated webpage. The goal was to create a user experience that felt intuitive and trustworthy, while ensuring the design was fully aligned with the organization’s brand values and visual identity.
Guided giving
Crafting a Frictionless Donation Experience
Crafting a Frictionless Donation Experience
Using core UX principles, I planned a
thoughtful user journey with clear,
progressive steps that allow users to move forward or go back without friction. Throughout the process, I made sure the interface remained visually consistent and aligned with the charity's branding to build trust and encourage donor confidence.
Using core UX principles, I planned a thoughtful user journey with clear and
progressive steps that allow users to move forward or go back without friction. Throughout the process, I made sure the interface remained visually consistent and aligned with the charity's branding to build trust and enco urage donor confidence.
During the audit, I identified outdated components, unused styles, and inconsistencies across the design library that made the system difficult to scale.
I streamlined it by aligning key elements with the brand—removing clutter and introducing a unified colour palette, tokens for spacing, icons, and typography, along with purposeful components to ensure clarity, consistency, and scalability.
Result
The Result
Designing for Trust and Completion
Designing for Trust
and Completion
Designing for Trust and Completion
The final design delivers a streamlined and trustworthy donation experience, built on clear navigation, real-time feedback, and brand consistency. By aligning the interface with the charity’s visual identity and minimizing friction throughout the journey, the solution is designed to build user trust, support confident decision-making, and encourage successful donation completions.
The final design delivers a streamlined and trustworthy donation experience, built on clear navigation, real-time feedback, and brand consistency. By aligning the interface with the charity’s visual identity and minimizing friction throughout the journey, the solution is designed to build user trust, support confident decision-making, and encourage successful donation completions.
