THERESA LAU
Hands Offering Hope
Sharpening brand and digital experience for non-profit
Sharpening brand and digital experience for non-profit
Sharpening brand and digital experience for non-profit
I collaborated with a nonprofit marketing agency to rebrand Hands Offering Hope, an organization dedicated to empowering youth in Mexico to pursue their dreams— particularly in the culinary arts. The goal was to redesign their website to better reflect their mission, strengthen their digital presence, and create a more engaging experience for donors and supporters.
I collaborated with a nonprofit marketing
agency to rebrand Hands Offering Hope, an organization dedicated to empowering youth in
Mexico to pursue their dreams, particularly in the culinary arts. The goal was to redesign their website to better reflect their mission, strengthen their digital presence, and create a more engaging experience for donors and supporters.
I collaborated with a nonprofit marketing agency to rebrand Hands Offering Hope, an organization
dedicated to empowering youth in Mexico to pursue their dreams—particularly in the culinary arts. The goal was to redesign their website to better reflect their mission, strengthen their digital presence, and create a more engaging experience for donors and supporters.
Redefining offering of hope
Redefining offering of hope
Presenting the brand in a unique way
Presenting the brand in a unique way
Presenting the brand in a unique way
The refreshed brand was designed to reflect the spirit of the Mexican youth it supports—bold, youthful, and trustworthy. Through expressive use of color and typography, the brand was brought to life in a way that draws donors closer to the heart of the mission, creating a more memorable and emotionally engaging experience.
The refreshed brand was designed to reflect the spirit of the Mexican youth it supports—bold, youthful, and trustworthy. Through expressive use of color and typography, the brand was brought to life in a way that draws donors closer to the heart of the mission, creating a more memorable and emotionally engaging experience.
During the audit, I identified outdated components,
unused styles, and inconsistencies across the design library that made the system difficult to scale.
I streamlined it by aligning key elements with the brand—removing clutter and introducing a unified colour palette, tokens for spacing, icons, and typography, along with purposeful components to ensure clarity, consistency,
and scalability.
Designing for Engagement, Simplicity, and Action
Building a Seamless & Shareable Experience
Building a Seamless & Shareable Experience
Building a Seamless & Shareable Experience
Interactive elements—like hover states, drag-and-click features, and micro-interactions—were introduced to make the site feel dynamic and engaging. Clear navigation, a mobile-first approach, and strategically placed donation buttons helped streamline the user journey, making it easier for visitors to understand the mission and take action.
The end result was a vibrant, modern website that tells the story of Hands Offering Hope through a new lens—one that is easy to navigate, fun to explore, and compelling to share.
Interactive elements—like hover states, drag-and-click features, and micro-interactions—were introduced to make the site feel dynamic and engaging. Clear navigation, a mobile-first approach, and strategically placed donation buttons helped streamline the user journey, making it easier for visitors to understand the mission and take action. The end result was a vibrant, modern website that tells the story of Hands Offering Hope through a new lens—one that is easy to navigate, fun to explore, and compelling to share.
